A publishing company wanted to start a magazine for women business owners, and it hired DiVerse Media President Diane Sears as editor-in-chief. Diane worked with the magazine's publisher to develop an editorial vision, a mission statement, a budget, a staff, and even a name for the publication. Then she helped launch the magazine in only six months by overseeing the development of collateral material and a companion Web site; appearing at events nationwide to introduce the publication to its audience; creating a freelance staff of more than 25 writers, artists and photographers; and writing or editing all of the content.