A national employment advertising agency was developing a new product that would pinpoint the key differentiators of specific jobs in order to attract the right applicants. Drawing on her experience as former workplace reporter for The Orlando Sentinel, DiVerse Media President Diane Sears worked with the agency to develop a two-pronged product package that involves surveying and interviewing current employees to learn what makes specific positions different from others and articulating those differences in reports and advertisements. Today the agency assists multimillion-dollar organizations in attracting candidates that are most suited for their job openings.

A technology company specializing in converting speakers’ words into audio format on CD and DVD was starting a new project to create a showcase for its clients. It was looking for help marketing the first in a series of all-day seminars catering to the “Lifelong Learner.” DiVerse Media helped the organization establish a name, a look, a branding strategy, marketing materials and community support for the event.

A highly respected business owner and university professor had written a book about her struggle to get where she is today. She pulled together a team to develop a marketing strategy. DiVerse Media helped determine how to get the book into high schools, colleges, associations, and other venues, where it could be made available to help young women.