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2008.12.04 21:02:03
Diane Sears

October 20, 2008
Big news for me today. After three years of trying, I’ve finally secured the trademark for What If: Dream, Dare, Do. A lot of people have heard me babble about the magazine I’ve been planning since I was laid off twice in one year and decided never to go back to work for anyone else again.

Has anyone else had trouble getting a trademark? I thought it would be simple. One Sunday afternoon, my friend and I were working on a project on our computers, and I guess I felt the urge to spend money online or something. I logged onto www.uspto.gov, filled out my trademark application, put in my credit card number to pay the $335, and sent it on its way. The process was so easy, I helped my friend fill out hers.
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2008.08.28 23:36:02
Diane Sears

Excerpt From "Tapping Your Inner Entrepreneur"Tapping Your Inner Entrepreneur

Deciding Whether Entrepreneurship is Right for You

Why do women start businesses? What motivates anyone to dive into entrepreneurship with her heart and soul? How do you know whether business ownership is right for you?

The answers to these questions are as varied as the 10.6 million privately held businesses in the United States that are at least 50 percent woman-owned. These businesses generate $2.5 trillion in sales and employ 19.1 million people, according to the Center for Women's Business Research in Washington, D.C., founded as the National Foundation for Women Business Owners. And each owner has her own story.

What will your story be? If you're thinking of starting your own business, you're in for a journey of self-exploration. The good news is that many, many people before you have tested the waters, and you can learn from their experience.
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2008.08.21 05:55:33
Diane Sears

How long does it take to write a book? If only I had a nickel for every time I've heard that question.

It depends on the scope of your project, the amount of time you can devote to it, and how quickly you can pull all the components together. Some people write books in a year or two. Others take a decade. I wrote my first book in four months. It was one of the most difficult things I've ever done. I worked 16-hour days to keep my business running while I worked full-time on writing Tapping Your Inner Entrepreneur: Making the Move from Employee to Business Owner. But it was well worth the sacrifice. Whether you're on a fast track like I was, or working at a normal pace, you still follow the same basic steps for writing a nonfiction book. Let me walk you through:

1) Consider your audience. Who will read this book? What will those readers want to see on its pages? With me, this part was easy. The book was one of a series of three being published by the National Association of Women Business Owners and OPEN/American Express. The audience was women, or even men, who were thinking about starting their own businesses but weren't sure how to make the leap. The association put out a request for proposal, or RFP, and I bid on the job. My bid won out of about 40 nationwide. Read more...
  
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